Movie poster of the week: Objectified

March 20, 2009



Gary Hustwit’s Helvetica is one of my favorite recent documentaries, and, needless to say, the best documentary I have ever seen about graphic design, and so I’m excited to see that his new doc on industrial design, Objectified, just premiered at SXSW. Today I saw the fabulous poster for the film at the IFC Center and it’s even better in person since the grey is actually metallic silver. The poster (notice the title hidden in the objects?) was designed by the British design studio Build and you can see it in extreme close-up here. There is also already a Japanese website that is trying to name every object on the poster and their designers. Coincidentally a similarly object-centric poster for a thriller called Order of Chaos was recently unveiled online. (Both posters feature an iPhone; on Objectified it’s top right, just before the sunglasses.)




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