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(Bad) movie poster of the week

April 25, 2008

FORGETTING SARAH MARSHALL

I post this UK version of the Sarah Marshall campaign not because it’s a good poster—it isn’t—but for two reasons. One for the way that Russell Brand—unknown here but a huge celebrity in the UK—has been positioned as the star of the film, and the other because it reminds me of the Local Hero poster to which I have a fond attachment.

LOCAL HERO

Back in 1983 I saw a TV programme about the making of Bill Forsythe’s second best film which showed the marketing department going through various drafts of the poster until they came up with the final design of Peter Riegert wading by the red telephone box. (The phone booth was dropped for the more vertical and wordy US campaign and, in a reversal of the Sarah Marshall scenario, Burt Lancaster was added). Back then I made a mental note that designing movie posters seemed like the best job in the world, but I was about to head to London to study English literature. Somehow I found my way back.

As for Forgetting Sarah Marshall, I saw it yesterday and even for this Apatow apologist it was disappointing. Great cast, not least Brand and the most beautiful Ukrainian actress outside of a Paradjanov film, but droopy exposition. Not memorable.

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One comment

  1. Where can i get hold of this poster, phone box, landscape. All the ones i can find online are portrait ones. prob us version without postbox!

    Any help appreciated..



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